Guest blog from Cedric Chambaz, Marketing Manager for Micrsoft adCenter
As a small or medium business owner you are probably too familiar with the dichotomy ‘how to grow your business’ and ‘how to be productive with days that are only 24 hours long’. Microsoft can’t do much to add a 25th hour (no matter how hard we try), but we can certainly help you make the most of the available time. We endeavour to help you be productive so you can focus on the topics that really matter to you and your business, like growing your sales activity.
Back in December I explained why pay-per-click advertising was so critical to SMB. As independent digital marketer Dixon Jones puts it in a recent interview, this is a valuable lead generator that SMBs should leverage to get through the current recession. It’s an affordable, scalable and simple-to-manage channel that drives highly qualified leads to your website. When it comes to search marketing, the ad copy and the keywords you choose are very important to your success. You may think that selecting wisely will take up too much of your precious time to get right.
This is where we can help.
Microsoft adCenter continuously innovates for you to productively benefit from the best converting search traffic in the UK*. You need a practical and cost-effective solution to help you ride out the global economic slowdown. We’ve got a new tool that will help you to save you time and money: The adCenter Desktop.
It’s an easy-to-use application that runs on your local computer, so you can work on your pay-per-click campaigns offline until you’re ready to publish them online without being reliant on your internet connection.
You can bulk edit multiple keyword campaigns, bid prices, destination URLs, geo-targeting, and instantly upload changes to your account when it’s convenient to you.
Best yet, this tool is absolutely free for download right now!
In an upcoming article I will share with you another fantastic tool soon be available for the UK market: a free solution that turns Microsoft Office Excel into a keyword generator.
Imagine you enter the web address of your website and automatically get a selection of keywords, statistics on who is searching for these terms and, of course, how much you should expect to pay to be well positioned in the search engine… All that again for free, helping you save precious time in decision making, allowing your time to be better spent while the sales come rolling in!
While I am talking about freebies, remember that you can still benefit from our Pay-Per-Click trial offer by visiting tryadcenternow.co.uk, and claim a free £30 credit to get started on us.
Kind Regards
Cedric Chambaz | Marketing Manager | Microsoft adCenter
*Nielsen NetRatings – Oct-Dec 2008: Microsoft adCenter offers great conversion rates and increased ROI from our high quality Live Search audience. In fact Live Searchers are 61% more likely to convert than Google searchers and twice as likely to convert as the average UK searcher.
Source: Microsoft Small Business