We all need a bit tender loving care - and customers are no exception, which is why we’ve produced a guide illustrating some steps you can take to gain more business from your existing customers. Here’s a taste of what you’ll find:

“Whoever first observed that “a bird in the hand is worth two in the bush” was understating the case. According to the Harvard Business Review, it costs six-to-seven times as much to recruit a new customer, as it does to pull more business from an existing one. Now, with marketing budgets being tightened, smart businesses are turning their attention to their existing customers. Indeed, in a recent AMI ‘SMB Pulse’ poll, 78% of small firms said that “existing customer experience” was essential in order to remain competitive.

Including top tips from partners and case study evidence, the guide may give you a few pointers on how you can strengthen customer relationships.

Take a look at our new Building Sales page or download ‘Give your customers some TLC‘ directly, here (335KB).

And have a great Easter break everyone - shame the forecast isn’t great. I guess the garden will have to wait another week…

Source: Microsoft Small Business